Automate the work behind every conversation.
ChatAdvisor turns your support, ecommerce and operations busywork into rules and AI workflows — triaging conversations, acting on orders, and keeping revenue in the business, inside one platform.
Trusted by ecommerce teams
- NORDLY
- Maison&Co
- VELUR
- Peakwear
- Otona
- GreenLeaf
Rules your team can read. Outcomes you can measure.
Automation isn't a separate tool — it runs inside the same platform as your inbox, tickets, customer profiles and order data.
No-code rule builder
Build IF/THEN rules from real triggers, conditions and actions — no scripting, no deploys.
Connected to your store
Orders, refunds, returns, inventory and customers are already synced, so rules can act on them.
Auditable by design
Pause, edit or review any rule, with a full run history behind every execution.
- ActiveAuto-tag shipping questionsWhen message.inbound · subject ~ "where is my order" → add tag "shipping"
- ActiveRoute refunds to finance groupWhen refund.requested → assign group "finance", create ticket "refund"
- PausedThank positive reviewersWhen thread.created on woocommerce → send saved reply "review_thanks"
- ActiveEscalate urgent VIP threadsWhen message.inbound on email → add tag "vip", assign "user_alan"
Most support time is spent on work nobody should be doing.
Growth multiplies orders — and with them, the repetitive decisions between a message arriving and a customer being helped.
Manual triage
Someone reads every message just to decide who should own it and what it's about.
Tickets that sit
Threads wait in a shared inbox because no rule ever assigned them to anyone.
Copy-paste answers
Agents retype the same shipping, sizing and policy replies dozens of times a day.
Missed follow-ups
Delays, failed deliveries and refund deadlines slip because nothing watches them.
Tool switching
Order lookups, refunds and credits happen in another app, then get pasted back.
Revenue leaking
Every refund processed on autopilot is margin that a better offer could have kept.
Three parts. Any outcome.
- 01
Triggers
Inbound messages, new threads, tickets, order, refund, return and delivery events — plus AI-detected intent and SLA timers.
- 02
Conditions
Channel, customer tier, order value, policy window, tags, sentiment, inventory — combine as many checks as the rule needs.
- 03
Actions
Tag, route, assign, create tickets, send AI or saved replies, notify teams, update records, offer credit, run a workflow.
Multi-step workflows that reason, then act.
Where a rule is deterministic, an AI agent workflow reads the conversation, checks live order and policy data, and decides the next step — resolving, offering an alternative, or escalating to a human with full context attached.
- Chained steps: classify, retrieve, verify, act, confirm
- Guardrails for refund limits, discount caps and approvals
- Escalates with an AI summary when confidence is low
- TRIGGERReturn requestedreturn.created · WooCommerce
- CONDITIONOrder value over $120 and within policy windowcustomer.tier = VIP
- ACTIONSOffer store credit +10%, create ticket, notify #cx-team4 actions · runs in 1.2s
Every conversation lands with the right owner.
Website chat, email, Instagram, Facebook and WhatsApp all arrive in one inbox, so a single set of rules can tag, prioritise and assign across every channel — and hand the routine ones to AI instead of a person.
- Route by channel, language, order value, tag or VIP status
- Respect working hours, load balance across the team
- SLA timers escalate before a promise is broken
- AI resolvedSizing questionWebsite chat
- → Finance · AlanRefund over policyEmail
- → Priority · NiaDamaged item, VIPWhatsApp
- AI resolvedBack in stock?Instagram
Automations that protect margin, not just close tickets.
When a refund or return comes in, the platform weighs the order, the customer and your policy, then offers store credit, an exchange, a replacement or a discount before defaulting to money out the door.
- Credit, exchange and replacement offers generated automatically
- Limits and approval thresholds enforced by business rules
- Recovered revenue reported next to CSAT and resolution time
- Store credit + 10% bonus$162.80
- Free size exchange, ships todayKeeps $148
- Refund to card-$148
VIP customer, item resellable, within policy — offer credit first, refund if declined.
What automation can do inside the platform.
All of it shares the same data, permissions and reporting as your inbox, tickets and customer profiles.
Auto-routing
Send every conversation to the right group or agent by channel, tag, language or VIP status.
Ticket creation
Turn a message or order event into a tracked ticket with owner, priority and SLA.
Agent assignment
Balance load across the team, respect working hours, and reassign on escalation.
Notifications
Alert the right people when something is urgent, breached, or high value.
AI responses
Let the AI answer and close routine conversations end-to-end, in your brand voice.
Record updates
Write back tags, attributes and order notes so Customer 360 stays accurate.
Business rules
Encode refund windows, discount limits and approval thresholds once, apply everywhere.
Run history
Every execution logged and auditable, so you can prove what happened and why.
The measurable side of automation.
Typical results for ecommerce teams running ChatAdvisor automations across channels.
- 72%of conversations handled without an agent
- 9smedian first response, day or night
- 12hof manual triage removed per agent, weekly
- $41Krevenue recovered by refund automations
Frequently asked questions
No. Automations are built as readable IF/THEN rules in the platform — pick a trigger, add conditions, choose actions. Developers can go further with the API when you need custom logic.
Put the repetitive work on autopilot.
Start with three rules and grow from there. Free for 14 days — no credit card required.